Targeted segment
Frequent Visitors
≥2 orders / week in last 60 days
3,120 customers in this segment · 277% reached
Reached
8,635
of 3,120 in segment
Engaged
3,684
42.7% open
Orders
386
4.47% conv
Revenue
$14,282
AOV $37.00
Repeat orders
131
34% bought again
LTV lift
+$63
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
Frequent Visitors responded 4.5% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.08% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.