Targeted segment
New Customers
Joined within the last 30 days
1,840 customers in this segment · 307% reached
Reached
5,640
of 1,840 in segment
Engaged
2,656
47.1% open
Orders
165
2.93% conv
Revenue
$5,115
AOV $31.00
Repeat orders
56
34% bought again
LTV lift
+$53
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
New Customers responded 2.9% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.48% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.