Targeted segment
New Customers
Joined within the last 30 days
1,840 customers in this segment · 223% reached
Reached
4,099
of 1,840 in segment
Engaged
1,488
36.3% open
Orders
120
2.93% conv
Revenue
$3,960
AOV $33.00
Repeat orders
41
34% bought again
LTV lift
+$56
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
New Customers responded 2.9% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.68% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.