Nova
AR
Segment promotion
LIVE

Welcome Series - New Customers

EMAILIN-APP
·engagement

Targeted segment

New Customers

Joined within the last 30 days

1,840 customers in this segment · 289% reached

Reached

5,321

of 1,840 in segment

Engaged

2,733

51.4% open

Orders

189

3.55% conv

Revenue

$9,261

AOV $49.00

Repeat orders

64

34% bought again

LTV lift

+$83

vs control segment

Segment response over time

Did this promo move the needle for this audience?

Retention curve

% of converters who came back in following weeks.

Segment composition of converters

Which sub-cohorts responded best.

New Customers responded 3.6% better than baseline

Lock this play in as a recurring touch for the segment.

34% of buyers returned within 14 days

A second nudge at day 10 typically lifts repeat by another 8–12%.

0.66% unsubscribed

Watch frequency cap — this segment is sensitive to over-messaging.