Nova
AR
Funnel recovery promotion
LIVE

Cart Abandon Recovery - Mobile

PUSHEMAIL
·retention

Recovers drop-off at

Item Detail

4,466 customers drop here · delay 30 min after exit

Triggered

6,820

of 4,466 drop-offs

Recovery rate

3.2%

218 returned

Recovered revenue

$7,412

attributed to this promo

Avg. time to recover

48m

from drop-off to order

Lost revenue averted

$6,104

@ $28 AOV

Re-drop rate

97%

failed to recover

Recovery over time

Triggers fired vs orders recovered.

Recovery by delay window

When recovered customers came back after the trigger.

Channel mix of recoveries

ChannelTriggeredRecoveredRate
push2,569773.0%
in-app2,660762.9%
email2,294903.9%

Recovered $7,412 that would have been lost

Without this promo, ~67% of these drop-offs never return within 7 days.

67% of recoveries happen within the first hour

Tightening delay below 30 min often lifts recovery another 5–10%.

97% of triggers still don't recover

Try a stronger incentive or a second-touch reminder 24 hours later.