Nova
AR
Funnel recovery promotion
LIVE

Cart Abandon Recovery - Mobile

PUSHEMAIL
·retention

Recovers drop-off at

Item Detail

4,466 customers drop here · delay 30 min after exit

Triggered

4,631

of 4,466 drop-offs

Recovery rate

2.5%

115 returned

Recovered revenue

$3,220

attributed to this promo

Avg. time to recover

48m

from drop-off to order

Lost revenue averted

$3,220

@ $28 AOV

Re-drop rate

98%

failed to recover

Recovery over time

Triggers fired vs orders recovered.

Recovery by delay window

When recovered customers came back after the trigger.

Channel mix of recoveries

ChannelTriggeredRecoveredRate
push1,362433.2%
in-app1,557533.4%
email1,397392.8%

Recovered $3,220 that would have been lost

Without this promo, ~67% of these drop-offs never return within 7 days.

67% of recoveries happen within the first hour

Tightening delay below 30 min often lifts recovery another 5–10%.

98% of triggers still don't recover

Try a stronger incentive or a second-touch reminder 24 hours later.