Delivered
9,308
14 unsubscribed
Open rate
50.2%
4,669 opens
CTR
15.88%
1,478 clicks
Conversion
4.10%
382 orders
Revenue
$19,100
AOV $50.00
Unsubscribes
14
0.15% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered9,308
Opened4,669 · 50.2% from prior
Clicked1,478 · 31.7% from prior
Ordered382 · 25.8% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 3,135 | 48.5% | 33.6% | 136 | $6,444 | $2056 |
| in-app | 3,495 | 47.3% | 28.7% | 143 | $6,431 | $1840 |
| 3,177 | 55.2% | 30.4% | 123 | $6,666 | $2098 |
Top locations by revenue
Nova insights
Email is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 68%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.15% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.