Delivered
8,175
13 unsubscribed
Open rate
33.3%
2,719 opens
CTR
6.23%
509 clicks
Conversion
1.39%
114 orders
Revenue
$5,586
AOV $49.00
Unsubscribes
13
0.16% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered8,175
Opened2,719 · 33.3% from prior
Clicked509 · 18.7% from prior
Ordered114 · 22.4% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 2,646 | 33.7% | 17.8% | 41 | $2,158 | $816 |
| in-app | 2,664 | 34.3% | 18.3% | 50 | $1,928 | $724 |
| 2,969 | 27.9% | 16.9% | 43 | $1,731 | $583 |
Top locations by revenue
Nova insights
In-app is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 81%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.16% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.