Delivered
7,340
4 unsubscribed
Open rate
33.6%
2,463 opens
CTR
10.26%
753 clicks
Conversion
3.05%
224 orders
Revenue
$10,752
AOV $48.00
Unsubscribes
4
0.05% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered7,340
Opened2,463 · 33.6% from prior
Clicked753 · 30.6% from prior
Ordered224 · 29.7% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 2,419 | 38.2% | 25.8% | 76 | $3,769 | $1558 |
| in-app | 2,842 | 33.0% | 30.0% | 87 | $3,893 | $1370 |
| 2,502 | 31.2% | 35.1% | 88 | $3,727 | $1490 |
Top locations by revenue
Nova insights
Push is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 69%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.05% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.