Targeted segment
Lapsed
Last ordered 30–180 days ago
4,210 customers in this segment · 133% reached
Reached
5,590
of 4,210 in segment
Engaged
2,112
37.8% open
Orders
123
2.20% conv
Revenue
$3,567
AOV $29.00
Repeat orders
42
34% bought again
LTV lift
+$49
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
Lapsed responded 2.2% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.48% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.