Targeted segment
Lapsed
Last ordered 30–180 days ago
4,210 customers in this segment · 168% reached
Reached
7,063
of 4,210 in segment
Engaged
3,504
49.6% open
Orders
242
3.43% conv
Revenue
$9,922
AOV $41.00
Repeat orders
82
34% bought again
LTV lift
+$70
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
Lapsed responded 3.4% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.18% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.