Targeted segment
Lapsed
Last ordered 30–180 days ago
4,210 customers in this segment · 182% reached
Reached
7,677
of 4,210 in segment
Engaged
3,924
51.1% open
Orders
379
4.94% conv
Revenue
$13,644
AOV $36.00
Repeat orders
129
34% bought again
LTV lift
+$61
vs control segment
Segment response over time
Did this promo move the needle for this audience?
Retention curve
% of converters who came back in following weeks.
Segment composition of converters
Which sub-cohorts responded best.
Lapsed responded 4.9% better than baseline
Lock this play in as a recurring touch for the segment.
34% of buyers returned within 14 days
A second nudge at day 10 typically lifts repeat by another 8–12%.
0.07% unsubscribed
Watch frequency cap — this segment is sensitive to over-messaging.