Nova
AR
Geofence promotion
RECURRING

Game Day at MSG - Pre-Order

PUSHEMAIL
·upsell

Triggers from

3 geofences

7,140 entries · 1,260 dwells across selected zones

Triggers fired

9,984

140% of zone entries

Engaged

4,782

47.9% open

Walk-ins

307

3.07% conversion

Revenue

$11,052

AOV $36.00

Active zones

3

3 tracking

$ / trigger

$1.11

revenue efficiency

Foot traffic & conversion over time

Zone activity vs walk-ins driven by this promo.

Performance per zone

Which geofences drive the most revenue.

ZoneTypeEntriesDwellsTriggersConv.
Madison Square Gardenevent1,24001,7343.1%
SoFi Stadium - Game Dayevent3,1207204,3633.1%
Wrigley Field - Game Dayevent2,7805403,8873.1%

Trigger by event type

Entry, exit, dwell — which signal is monetizing.

Top stores benefiting

Walk-ins and revenue at nearby locations.

Entry triggers convert 2.3× better than exit

Prioritize entry events when budget is constrained.

Avg 1.11 revenue per trigger

Compare against your push CPM to validate ROI of geo.

0 zones have trackers off

Re-enable to capture more signal and drive more triggers.