Nova
AR
Geofence promotion
RECURRING

Game Day at MSG - Pre-Order

PUSHEMAIL
·upsell

Triggers from

3 geofences

7,140 entries · 1,260 dwells across selected zones

Triggers fired

8,333

117% of zone entries

Engaged

3,766

45.2% open

Walk-ins

278

3.34% conversion

Revenue

$7,784

AOV $28.00

Active zones

3

3 tracking

$ / trigger

$0.93

revenue efficiency

Foot traffic & conversion over time

Zone activity vs walk-ins driven by this promo.

Performance per zone

Which geofences drive the most revenue.

ZoneTypeEntriesDwellsTriggersConv.
Madison Square Gardenevent1,24001,4473.3%
SoFi Stadium - Game Dayevent3,1207203,6413.3%
Wrigley Field - Game Dayevent2,7805403,2453.3%

Trigger by event type

Entry, exit, dwell — which signal is monetizing.

Top stores benefiting

Walk-ins and revenue at nearby locations.

Entry triggers convert 2.3× better than exit

Prioritize entry events when budget is constrained.

Avg 0.93 revenue per trigger

Compare against your push CPM to validate ROI of geo.

0 zones have trackers off

Re-enable to capture more signal and drive more triggers.