Delivered
11,647
4 unsubscribed
Open rate
39.3%
4,577 opens
CTR
12.07%
1,406 clicks
Conversion
4.59%
535 orders
Revenue
$20,865
AOV $39.00
Unsubscribes
4
0.03% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered11,647
Opened4,577 · 39.3% from prior
Clicked1,406 · 30.7% from prior
Ordered535 · 38.1% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 4,195 | 35.8% | 32.5% | 173 | $7,075 | $1687 |
| in-app | 4,194 | 40.4% | 30.7% | 168 | $7,264 | $1732 |
| 3,757 | 44.5% | 31.0% | 173 | $6,812 | $1813 |
Top locations by revenue
Nova insights
Email is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 69%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.03% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.