Delivered
13,038
34 unsubscribed
Open rate
51.3%
6,682 opens
CTR
13.38%
1,744 clicks
Conversion
3.93%
512 orders
Revenue
$16,896
AOV $33.00
Unsubscribes
34
0.26% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered13,038
Opened6,682 · 51.3% from prior
Clicked1,744 · 26.1% from prior
Ordered512 · 29.4% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 4,193 | 54.3% | 24.9% | 175 | $5,530 | $1319 |
| in-app | 4,492 | 52.5% | 24.1% | 176 | $5,867 | $1306 |
| 4,219 | 55.2% | 24.5% | 165 | $5,903 | $1399 |
Top locations by revenue
Nova insights
Email is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 74%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.26% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.