Delivered
11,425
13 unsubscribed
Open rate
40.6%
4,644 opens
CTR
11.23%
1,283 clicks
Conversion
4.30%
491 orders
Revenue
$21,604
AOV $44.00
Unsubscribes
13
0.11% rate
Engagement funnel
From send to revenue. Spot which step is leaking value.
Delivered11,425
Opened4,644 · 40.6% from prior
Clicked1,283 · 27.6% from prior
Ordered491 · 38.3% from prior
Performance over time
Daily opens vs orders.
Best send times
Open rate heatmap by day & hour.
6a
9a
12p
3p
6p
9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Darker cells indicate stronger open rates.
Channel comparison
See which channel drives the most efficient revenue.
| Channel | Sent | Open % | CTR | Orders | Revenue | $ / 1k sent |
|---|---|---|---|---|---|---|
| push | 4,095 | 41.1% | 26.2% | 169 | $7,202 | $1759 |
| in-app | 3,836 | 41.3% | 27.2% | 181 | $7,178 | $1871 |
| 4,087 | 37.3% | 26.2% | 177 | $7,529 | $1842 |
Top locations by revenue
Nova insights
In-app is your best-performing channel
Open rate is meaningfully above the average. Consider shifting more budget here for the next launch.
Drop from open → click is 72%
Try a stronger CTA, more contrast, or a single primary action above the fold.
0.11% unsubscribe rate
Healthy benchmark is under 0.20%. Watch for trend across consecutive sends.